It started with an idea and a name: Babes Papes. What was missing was a unique visual with a recognizable face. My search began by asking my friends in the creative field for someone they could recommend who could help develop the brand’s face. I was searching for someone with skills in graphic design, as well as an intimate knowledge in brand development. I collected several design drafts, but none of the ideas presented to me materialized into what I had visualized in the beginning. Eventually, I came across Franke, an illustrator infused with a passion for old-school illustrations, skillfully made by hand. We set up a first meeting and I presented my vision. He admitted to having a weakness for smoking culture as a whole, particularly for the classic rolling paper design. Let’s call it fate. After our conversation, Franke was motivated to design not just the logo, but he insisted on being the one to create the whole visual identity of this newborn Babe. To put it in Franke’s words “We have to make it look like we’ve been in the business for a long time!”

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